A century of protecting what matters in the Valley.
Since 1909, Valley Insurance Services has been a steady presence on the streets of Edinburg — quietly weathering hurricanes, recessions, and four generations of change with the families and businesses we serve.
From a single storefront to four generations.
The agency opens
Valley Insurance Services first opens its doors in Edinburg, Texas — a small storefront serving early Hidalgo County families.
Postwar growth
Coverage expands to auto and commercial lines as the Rio Grande Valley booms.
A second generation
The Smith family carries on the agency, bringing modern carrier partnerships across Texas.
A fourth generation
Casey and Leena Smith continue the tradition — independent, local, and accountable to neighbors.
Independent by design
We aren't tied to one carrier. We compare policies across The Hartford, SafeCo, Foremost, SageSure, Wellington, AARP, Federated National, and more — so you get coverage matched to your life, not a sales quota.
Rooted in the RGV
We live here. Our families went to school here. When a windstorm rolls through Hidalgo or Cameron County, we know what your policy needs to cover — because it covers ours, too.